Caffè Primo — Fast & Energizing

From the sunrise bustle of Milan’s cafés to the sleek speedways of Monza by midday… from the vintage Ferraris of Modena in the afternoon to the glowing piazzas of Rome by night—Caffè Primo is Italy in motion with every cup.

Our most dynamic expression, this dark roast of coffees from around the world is slow-roasted and crafted fresh to order. Bold and resonant with smooth power, it reveals rich notes of dark chocolate and roasted caramel—always quick, never compromised.

Packaged in convenient single-serve coffee pods, compatible with Keurig® brewing systems, for those who want authentic Italian character with modern convenience.